hello.
Welcome to my Portfolio
binishasocial.com
I'm
BINISHA VINOD
Digital Marketing Specialist in Dubai,UAE
Story So Far
I am a Digital Marketing Specialist in Dubai,UAE with a passion for blending creativity, communication, and analytical thinking to deliver impactful digital strategies. The website you are visiting now is developed and designed by myself using WordPress.
The colour palette yellow and black—was inspired by nature itself, from the bees, and I wanted to reflect this vibrant, bold tone in my portfolio. I specialise in Web Development, SEO, Social Media Marketing (SMM), Branding, Blog writing, and Podcast production.
As a Digital Marketing Specialist, content creator and blog writer, I use storytelling to connect with audiences, while my background in Mathematics brings precision and data-driven insight to every campaign. I’m also a beginner in podcast presentation where I like to share my thoughts and feelings.
I am a certified Digital Marketer from CDA Academy—Kerala’s first and largest agency based digital marketing institute gaining hands on experience, building real world strategies, and collaborating with industry professionals.
SEARCH ENGINE OPTIMISATION
WEB DEVELOPMENT
PERFORMANCE MARKETING
CONTENT MARKETING
SOCIAL MEDIA MARKETING
Personal Niches
"I believe effective marketing starts with genuine interest. My focus is on industries that truly inspire me and I’m excited to apply my skills in Dubai, a city known for its innovation, creativity, and global reach."
Fashion & Beauty
Dubai stands out as a vibrant fashion hub, where international brands and talented local designers shape the future of style. From Parisian couture to Korean streetwear, every trend converges in Dubai, making it a true crossroads of global fashion. As a Digital Marketing Specialist in Dubai,UAE I am inspired by this dynamic environment and see immense potential to create impactful fashion and beauty campaigns that resonate with a style-conscious, multicultural audience.
Cinema & Storytelling
Dubai has rapidly emerged as a global entertainment hub, hosting red carpet premieres, concerts, cultural showcases, creative exhibitions, and world-renowned attractions like Global Village, where stories from around the world unite. As a Digital Marketing Specialist in Dubai, I am passionate about crafting digital narratives that capture this vibrant energy and diversity, whether it’s promoting cultural events, profiling creative talent, or developing digital strategies for leading entertainment brands.
Social Impact & Sustainability
Dubai is shaping a sustainable, forward-thinking future through eco-conscious urban development, green technology, and mass participation events like the Dubai Run and Dubai Fitness Challenge. I am inspired by initiatives that blend innovation with purpose, from clean energy to inclusive community programs. As a Digital Marketing Specialist in Dubai, I am dedicated to amplifying these efforts by helping mission-driven brands and programs engage the right audience, tell meaningful stories, and spark real change.
Travel, Culture & Lifestyle
Dubai brings together the best of the world in one vibrant city, blending rich heritage, modern experiences, diverse cuisines, and global lifestyles. From luxury hotels and cultural districts to food festivals and hidden local gems, every corner offers a unique story. As a Digital Marketing Specialist in Dubai, I am passionate about working with travel, food, and lifestyle brands to create digital content that inspires exploration and connection, turning real world moments into meaningful digital journeys.
My Journey to Becoming a Digital Marketing Specialist in Dubai
From Struggle to Strength: My Mathematical Journey
Math was never my easiest subject, and many underestimated my abilities. But determination and hard work led me to earn a Postgraduate degree in Mathematics. This journey taught me perseverance and how to analyse complex challenges, skills I now apply daily. Keep scrolling to see where this path took me.
A Surprise Turn: My Television Chapter
After graduation, I ventured into television with a major Malayalam satellite channel. Collaborating with industry veterans, I polished my storytelling and visual communication skills, working both in front of and behind the camera at the Malayalam news network Twenty Four.
Embracing Change: My Digital Leap
Dubai’s dynamic media environment inspired me to embrace change. As a Senior Producer in radio, I saw the power of digital marketing and pursued formal training at CDA Academy, Kerala’s leading digital marketing academy. This leap was the foundation to becoming a confident Digital Marketing Specialist in Dubai.
Growth & Strategy: My Role as a Digital Marketing Specialist in Dubai
Putting theory into practice, I developed and managed my own website, running Meta and Google Ads campaigns that delivered real, measurable results. This hands-on experience deepened my passion for digital marketing and gave me practical insights into what drives brand growth in today’s competitive online space.
The Journey Continues: More Than Just a Career
My career is a story of continuous growth, adaptation, and creativity. As the Best Digital Marketing Specialist in Dubai, I’m excited to help brands evolve and connect meaningfully with their audience. If you’re ready to grow or be seen, let’s connect.
Certifications
Services
SEO
Search Engine Optimization is essential for improving a website’s ranking on search engines and attracting the right audience. As a Digital Marketing Specialist in Dubai, I optimise keywords, content quality, site speed, and mobile experience to boost organic traffic. My approach helps brands become more visible, build trust with their audience, and drive meaningful results through increased conversions. I believe that every website deserves to be discovered by people who truly value what it offers, turning visitors into loyal customers.
SMM
Building real connections and fostering community is at the core of social media marketing. As a Digital Marketing Specialist in Dubai, I create content that sparks conversations, manage brand voices, and nurture audiences across platforms like Instagram, Facebook, and LinkedIn. By understanding what matters most to people and engaging with them sincerely, I help brands build trust and lasting relationships online. Every interaction is a chance to make someone feel seen and valued.
LINKEDIN BRANDING
LinkedIn branding services are tailored strategies to strengthen an individual’s or business’s presence on the world’s largest professional network. As a Digital Marketing Specialist in Dubai, I help clients with job search, networking, and community building by creating strong, consistent profiles and engaging content. My goal is to make every profile feel authentic and approachable, so clients can build real connections and grow their professional network with confidence.
My design works
Designing is where I find my creative spark. I love bringing ideas to life, whether it’s crafting eye-catching posters or experimenting with engaging carousel formats. Each project is an opportunity for me to try new visual styles, play with colour and layout, and tell a story through design. I’m passionate about exploring fresh perspectives and making every piece unique, so your message stands out and connects with your audience. Have a look at my Instagram profile to see some informative posters that I have created…
My Achievements
“One of my proudest achievements was trying out a viral Canva tutorial from Luis Urrutia on Instagram. Inspired by Luis’s creativity, I added my own twist and shared the result as a reel. The feedback was amazing, many people complimented my work, and to my delight, Luis himself commented on my post. It was such a grateful moment as a Digital Marketing Specialist and design enthusiast, reminding me how inspiring it is to connect and learn from talented creators around the world.”
Frequently Asked Questions
What does Digital Marketing Specialist in Dubai do to your business??
As a Digital Marketing Specialist in Dubai,it helps your business grow online by reaching the right audience, increasing visibility, and turning visitors into customers. This includes managing your social media, running targeted ads, improving your website’s search ranking, and creating content that connects with your audience,all aimed at boosting sales and brand awareness.
What are the prime factors to hire a Digital Marketing Specialist in Dubai ?
Choose someone with industry experience, a clear understanding of your business goals, and a track record of getting results. They should know how to reach your audience through the right channels—like social media, search engines, or ads—and turn that attention into action. Look for someone who can explain things clearly, adapt to changes, and focus on what truly helps your business grow.
What makes you different from other Digital Marketers?
A Digital Marketing Specialist in Dubai combine data driven decision-making with a personalised approach. My process is transparent, collaborative, and focused on your business objectives. Client feedback is central to my ongoing improvement and your long-term success.
How do you tailor your strategies to fit my industry and business goals?
Before starting any project, me as the best Digital Marketing Specialist in Dubai research about the industry, audience, and unique challenges. This allows me to design marketing solutions that are relevant and effective for your specific business, not just generic tactics.
How can small businesses compete with larger brands in Digital Marketing?
Small businesses can stand out by focusing on niche audiences, creating authentic content, and leveraging local SEO. Building a strong community and engaging directly with customers often leads to higher loyalty and organic growth, even with limited budgets and a Digital Marketing Specialist in Dubai can help with small businesses for expansion.
How do you optimise for local SEO as a Digital Marketing Specialist in Dubai?
I focus on improving your visibility for Dubai-specific searches, enhancing your presence on Google Maps, and ensuring your business ranks for relevant local keyword.