Are digital marketing jobs high in demand?
As someone from a media and communications background, I’ve seen the shift firsthand people have moved away from traditional television and turned to their mobile screens for everything from news to shopping. Convenience now drives behaviour, and in this digital era, technology is evolving at lightning speed...
Choosing Digital Marketing as a Career?
What is it like to be a student after your 30s? Does it sound strange? Not really ,not in today’s world, where learning truly never stops. After a long break of seven years, I decided to pursue my studies again. During those years, I was working steadily and honestly, never once thought of enrolling in a course — not even in my dreams...
How Meta AI and Google Flow Are Transforming Marketing in the Smartest City
Dubai is racing ahead as a global leader in technology and digital transformation. As a Digital Marketing Specialist in Dubai, I see how the city’s vision is shaping not just business, but daily life. Dubai’s government is investing heavily in artificial intelligence, digital services, and smart infrastructure, aiming to make the city one of the smartest and most connected in the world...
Labubu Toys: The Viral Sensation Taking Over the World — A Case Study by a Digital Marketing Specialist in Dubai
If you’ve scrolled through Instagram or TikTok lately, you’ve probably spotted a quirky, sharp-toothed plush creature dangling from a celebrity’s bag or starring in viral unboxing videos. That’s Labubu — a character that’s captured hearts and sparked a worldwide collecting craze. As a Digital Marketing Specialist in Dubai, I’m fascinated by how Labubu toys have become the hottest collectible of 2025...